Resources for Advocates

Books that Have Influenced My Thinking

  • The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt
  • Moral Politics: How Liberals and Conservatives Think by George Lakoff
  • unSpun: Finding Facts in a World of [Disinformation] by Brooks Jackson and Kathleen Hall Jamieson

Fact Checking – Online

Fact Checking – Printed

  • Webster’s New World Dictionary, College Edition

Righteous Mind Resources

For a deeper understanding of Moral Foundation Theory itself, visit the sites below:

I’m a big fan of Jonathan Haidt’s The Righteous Mind: Why Good People Are Divided by Politics and Religion. So much so, I led a book club reading the book and presented a couple hour-long webinars to introduce moral psychology principles and Moral Foundations Theory. Both the presentation and slides linked below were tailored for RESULTS advocates who lobby on behalf of economic development programs. Since I believe these principles and MFT are critical to help people with different moral values better understand each other, find common ground, and advocate more effectively, I’m including those RESULTS-tailored resources below.

For the presentation slides, click

For a quick reference guide, click

Narrative Project

The Narrative Project was a joint effort by NGOs working on global equity issues to improve their ability to increase support for those issues. The project determined which words better resonated with different groups (Supporters, Swings, and Skeptics) to increase their support for the issues. Although the project didn’t use Haidt’s moral foundations, it’s fairly easy to see the three groups greatly differ in how they prioritize moral foundations.

For a copy of the Narrative Project’s U.S. User Guide, click